Infiniti is an automotive brand that produces luxury vehicles to provide increased levels of comfort, equipment, quality, and performance.

Collaborating with the Infiniti-Nissan team, I was tasked with designing the new Infiniti App to enhance and streamline the driving experience for Infiniti owners. The goal was to help drivers stay connected with their cars, providing increased visibility and accessibility to their vehicle's information and controls.

My role

I redesigned the Infiniti App, incorporating new features to help drivers stay connected with their vehicles. These features include remote controls, car health monitoring, car history, and real-time tracking.

I initiated and conducted UX research, planning, and running usability tests with drivers. Additionally, I organized several workshops with stakeholders to align the project's scope and objectives.

Outcome

/ 20% of targeted Infiniti drivers in the U.S., Canada, Russia, and China (18,240–19,456) paired their vehicles with the app.

/ 42% of users accessed real-time insights monthly, and 34% responded to maintenance alerts.

/ The app achieved an average 4.8-star
rating in app stores, with 75% positive feedback