Yamuntu is an online retail platform focused on social commerce, rewarding users who buy and promote brands via its app. The platform aims to democratize the influencer market by turning users into brand ambassadors.

My role

I joined as the Founding Designer, responsible for overseeing all aspects of design and research. This includes UX design, strategic planning, and user research. Additionally, I implemented the company brand, extending it seamlessly across both the app and the website.

Outcome

/ Achieved a 38% increase in user-generated content, with more users posting and sharing branded content.

/ Grew the active user base by 20%, driving social commerce adoption.