Yamuntu is an all-in-one platform designed to simplify influencer marketing for brands. It consolidates multiple aspects of campaign management into one unified experience, enabling brands to track performance, engage with creators, and analyze key metrics. This tool empowers companies to efficiently monitor their campaigns, communicate with influencers, and make data-driven decisions, all in one place.

My role 

As the founding Product Designer at Yamuntu, I was responsible for designing and developing the first iteration of the platform. I created an intuitive user experience that integrated campaign tracking, creator engagement, and performance analytics into a unified tool. My work focused on streamlining the influencer marketing process, ensuring brands could easily manage their campaigns and make informed decisions based on real-time data.

Outcome

The tool's ability to track campaigns and engage with creators led to an increase in meaningful collaborations and stronger relationships between brands and influencers. In the first year, the platform onboarded several brand partners, providing them with a streamlined way to manage their campaigns.